The RoundCraft look.
Warm Artisan: a boutique yarn atelier meeting a modern app. Terracotta leads, on warm ivory, over a faint colorwork grid borrowed from the tapestry mode.
The mark
RoundCraft 
The app's own yarn-ball mark, paired with the RoundCraft wordmark. Same mark in light and dark, never recoloured or stretched.
Color
#FBF7EF Ivory
#F5ECDC Wash
#C0502B Clay
#973919 Clay deep
#7C8A5A Sage
#241C15 Espresso
#C98A2E Ochre
#E7D8BE Line
Type
Fraunces for display, Hanken Grotesk for text, monospace for numbers.
Finish every piece knowing what to charge.
Set your hourly rate, add materials and a margin. RoundCraft turns your tracked hours into a price you can defend.
0123456789 · $34.99 · 6h 20m · 40%
Icons
The app's own illustrated icons, reused on the site so both speak the same language. Never emoji.
Voice
Do
- Warm, confident, concrete
- Short verb-first sentences
- Lead with the promise
- Informal "tú" in Spanish
Avoid
- Em dashes
- Hype words and "unlock"
- "Row counter" or "freemium"
- Emoji as icons